Nielsen is leaning more on wearables to hear what people are watching

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Nielsen is leaning more on wearables to hear what people are watching The streaming era has made it harder to capture reliable viewership data.

What are your thoughts on this move and its broader impact on the ecosystem?

Reference: The Verge (https://www.theverge.com/entertainment/982358/nielsen-ratings-ppm-smart-watch-cowatching-big-data)