Apple Explains Why Chrome Users Should 'Switch to Safari'

Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.

"Safari is a more powerful and private browser than Chrome," says Apple.

Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance for certain tasks, privacy features, and less battery life consumption.

Friday September 18, 2026 9:36 am PDT by Juli Clover

Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the iPhone 18 Pro.

Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for...

Sunday October 11, 2026 12:56 pm PDT by Joe Rossignol

Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K.

Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...

Saturday October 10, 2026 7:17 pm PDT by Joe Rossignol

Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub, according to several clues.

First and foremost, ADT has been posting "Low Voltage Technician" job listings in various U.S. cities since around July, but those hired for the position so far have been provided with very few details about their specific...

Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.